When HTC introduced the ONE M7 my team and I worked on a brand new user generated content consumption and sharing experience that ended up publicly being known as HTC ZOE.

ZOE, -a play on word zoetrope- was a project that started with the idea of bringing images to life in a way that users would feel surprised and delighted and that came to fruition due to a number technical developments that allowed simultaneous capture of photo bursts and video.

ZOE became, together with the brand new industrial design one of the key product improvements driving sales, product differentiation and happy users.